UTM QR code campaign tracking workflow

You can track print and offline campaigns with normal analytics conventions.

  • utm_source: platform or placement
  • utm_medium: qr
  • utm_campaign: launch name
  • utm_content: creative variant

Why this matters

When your team reuses naming logic, reports stay readable and campaign comparisons are easier.

Final checklist

  • Keep URLs short and clean.
  • Test scan behavior before publishing.
  • Use high-contrast colors for QR readability.